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Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.During an January 2019 survey, 49 percent of dating app users stated that they were using online dating services to look for an exclusive romantic relationship.A further 20 percent used online dating for non-exclusive romantic partners and 23 percent of respondents stated that that they used online dating apps and services explicitly for sexual encounters.
Some have a broad membership base of diverse users looking for many different types of relationships.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.