Swot analysis of online dating
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At the same time, Their CEO, Greg Waldorf, must do a final decision that which option(s) the company should pursue.
SWOT Analysis Strengths * A unique product with an extensive relationship questionnaire, a patented matching system and a guided communication system. Warren, is a practicing psychologist focused on marriage and family relationships.
How e Harmony should address recent competitors actions.
They now have four options and people in e Harmony are debating for choosing their strategies to defend their company, even broaden their current market share.
* Substantial investment in marketing brings e Harmony a strong growth.
* Smart marketing strategy makes e Harmony get more and more customers with a low ad expenses.
To optimize the matching process, e Harmony operates e Harmony Labs, a relationship research facility.e Harmony SWOT Analysis * Strengths * Well-defined competitive space (Marriage-Minded Singles), Long-term compatability * Endorsed by Christian organizations * מאושרה על ידי ארגונים נוצריים * Able to convert active members to paying members 3 times as effectively than competitors * Distinguished by Personality profile and patented matching algorithm * מתאפיין בפרופיל אישיות ובאלגוריטם האמאמת אישיות אשר מוגן תחת פטנט.* Extensive Relationship questionnaire * שאלון יחסים נרחב * Selective pool of singles (declinesd to sell memberships to at least 1 million people) * בדיקה סלקטיבית של רווקים (סירבה למכור חברויות לפחות 1 מיליון אנשים) * Offer Guided communication, which can lead to more meaningful and deeper communication between matches, and can lead to a “known you forever” feeling * Strong offline marketing campaign that paid for itself * e Harmony Labs, which studies “biological, sociological, and neurological underpinnings of love” * Questionnaire demonstrates seriousness * Weaknesses * Increased competition with the development of more specialized sites, like JDate and Christian has put stress upon the more general e Harmony * e Harmony does not handle same-sex relationship building * Lengthy questionnaire * Declined memberships lead to short-term opportunity costs * EH charges about twice as much as other dating sites * Distinction between paying and non-paying members can cause problems.This feature builds a limit line for its customers increase.* e Harmony puts too energy only on serious long-term relationship segment.