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With 26 million users worldwide playing their sixty (and counting) romance apps, Voltage Inc.has been dominating the mobile dating sim scene for years in Japan, Singapore, and now more recently the U. In fact this past September, Voltage’s romance sims made up almost half of Apple’s twenty top grossing i Phone entertainment apps in Singapore.Hundreds of women (and reportedly some men) lined up to get a piece of that action at Voltage’s booth.And their reactions were completely emblematic of the experience Voltage hopes to provide for their 26 millions users, with bright eyed women grinning from ear to ear, swooning, or just covering their mouths with scandalized delight.“One interesting difference between Japanese and American audiences is that American audiences care more for strong female characters,” one interviewee said.Another stepped in to agree that generally she felt that while “Japanese women want to be protected and led by the man, American women prefer to be equals with their romantic partners.” A key difference in how Voltage usually approaches writing stories aimed at the exclusively U. demographic also stems from an observation that, since “American audiences like more mature and sexy stories, they don’t seem to be as interested in innocent love.” or a man who “forcibly turns my face toward him with his hand,” Japanese women generally preferred partners who conveyed affection through cutesier gestures like “being patted on the head.” Unsurprisingly, both audiences unanimously agreed that men “posting on social media often” and doing “baby talk” was extremely uncomfortable behavior. ” one participant said, seeing the popularity of the trope as both ubiquitous and universal.” The most evident cultural difference between Voltage’s Japanese and American audiences, however, proved to be more aesthetic in nature.
But while they seem to have mastered giving these kinds of thrills to a Japanese audience, Voltage is still experimenting with how how to satisfy all the virtual romantic needs of Western women.
But there are definitely Western women and women around the world who are interested in Japanese culture through anime and J-pop and many of them also like the anime art style,” one interviewee said. This cultural gap sounded like the biggest hurdle in reaching the casual U. But anime is much more common in American media these days and I think a more realistic art style is just as appealing as an anime style.” Other responses mirrored that sentiment, with most saying that, while it may not be as common in the US, there was definitely a growing interest.
Though she also admitted that “at the same time, many Western audiences think that Japanese anime looks childish and prefer more realistic illustrations,” which explains the clear visual distinction between Voltage’s exclusively U. But in the end, while it may be interesting to consider cultural differences, both the survey and the feedback from Voltage employees reflected my original sentiment: romance is romance, regardless of culture.
You can learn more about Voltage’s upcoming and current U.
Dating in a video game is a lot like dating in real life, just without the terrifying risks and jubilant rewards that come with sharing your actual emotions to others.