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On Thursday, all Facebook users 18 and over will have access to Facebook Dating under their bookmarks section (the three lines) on their homepage, even if you’re not single.
If you are interested in browsing profiles, you must sign up through the platform and create an account.
It also didn't say when the service would be opened up to other markets.
Here's how it works: The dating feature is part of Facebook's main app and is a free service.
Online dating expert Carmelia Ray told Global News the biggest significance of Facebook entering the market is that it is already a brand users trust.
“They are in a very unique position to enter the dating scene with a higher likelihood of succeeding,” she explained.
Facebook wouldn't reveal exactly how many profiles it initially wants in circulation, or the timeline for matching to begin, but said it will be days or weeks -- and not months.
Facebook will show users your first name as well as your age.
“Dating is so personal and private to people,” Hung said, adding creating dating accounts from real profiles will get rid of spam accounts or fake users.
X The platform is quite similar to apps that already exist in the online dating world, but some features are different.