Branded dating sites
They not only sponsored the shows, but also produced shows like .
While branded content is nothing new, it has become more popular.
It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads, etc…).
The key is grabbing the attention of today’s consumer and driving real engagement through content.
GE Reports features articles from many different voices.
Another example of modern branded content comes from Netflix.
Netflix wrote an article about women inmates as a piece of branded content in saw this article when it came out.
Here’s why: When a consumer watches branded content, their brand recall is up to 59% higher than it is with display ads.
Viewers are also 14% more likely to seek out extra content from the same brand. Branded content gets more attention and creates brand recognition.